Connection-Endurance-Durability Poster

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Endurance-Connection-Durability Type experiments

Endurance-Connection-Durability

I decided to pursue was two of my original questions pushing material and using positive and negative space to my advantage. The words that I decided to use was endurance, connection and durability to reflect the process of my final artifact which was mainly not removing all the material but instead using a method of folding and bending, to create various layers. The developing of final artifact was to reflect the connection between a sans serif and a slab serif in this case helvetica and clarendon, their underlying structure is the same. I noticed that the overlay which with the technology we have could be easily done in photoshop yet I wanted to create more of the physical interaction between this sans serif and the slab serif, and I use color filters acetate because in my previous experiments the differences between font families was not evident which by color I was able to make that distinction. I use tracking and was able to have various connecting points, which allowed me for different points for layering.

Experiments: Papercutting

Through the process of paper cutting I have learned the virtue of patience and also I been having a better understanding of things connect and the fragility of the material. I also explored another type of paper and was able to get more layers with bigger letters(seen above). My attempt of using one material and creating as many of layers I can possibly can is still something I'm exploring at a bigger scale. I'm able to create way more creating more an according style fanning out letter form. They are things like the letter breaking which is out of my control, I been trying to be more considerate of those points and being observant when it works and when it doesn't. Another surprise was the addition of light and shadow as seen in the middle picture where the word is completely destroyed and yet the making of the work is still visible.
Another attempt that I will try to do and reflect is a 3-D effect by using read and blue filter.

More Typography Experiments

Through these type experiments I have learned the quality of positive and negative space within the letterform. Through my process I have learn the importance of the stroke thick and bold. I feel that similar to martin venezky I could use cropping and the relationship of the letterforms to create this overlapping sense of studies and use it in my experiments. In my process also learned to pay attention to the letterform and is various curves.

In Class : Type Experiment

Research Trends Part Deux

Taking a deeper closer look at the research that I gather I found that they all share a common quality which is the use of the material being paper. Paper is a very delicate material and designers have used it to crate a sense of three-simensional space and how it resides in a two dimensional space, yet with paper it gives the designer from what I gather to be expressive and keep certain delicate qualities and create a three dimensional space by stacking it up similar to a couple of designers such as Bianca Chang. Through the process of cutting out, I noticed that with my examples designers are able to not only create space but legibility by and reveling more of the letter form wether is by the removal of counters or the silhouette of the letter form. The big trend is the removal of positive and negative space through the cutting of paper. Paper cutting the oldest surviving paper cut is a symmetrical circle from the 6th century found in Xinjiang, China. Paper cutting started in China but it has evolved to be all over the world and taking various styles depending on the culture. Paper cutting is a form of silhouette which is a technique used and stencil and graffiti art. Within my research the designer attempts to create this fragile delicate material be more elegant and delicate. The places that I have been these examples have been in pop-up books such Robert Sabuda and also many of them appear in books and some environmental but they are photograph due to the fragility of the material.

My approach within my type experiments will be to create overlapping through cut out letterforms pushing the legibility yet adding light to reveal to words or a word through the shadows. Similar to what is being created through overlapping and transparency in two-dimensional material. I will like to create the overlapping of type to be delicate and contrasting and use the the architectural component in the cut out to also reveal the words.

Reading Response Triggs pg.12-17

As mentioned in the reading artist like April Greiman who created a computer generated type this was done by the use of technology available through the computer (Apple Macintosh). The start up of apple macintosh allowed for various typographical explorations. The technology that we have available allow for 3-d renderings of type, like Cinema 4, sketch up and after effects permits type to have dimension. The exploration of type in motion in recent years is more evident and they are many various designers doing various explorations. Interactive and user experience, that forces the audience to interact with the ipad or projections is more common then ever before, in this decade. A week ago, Garret Fuseiler an alumni of KCAI '08 and currently working at T2 as an interactive designer discussed the various the technology that is being develop through projections and sensor detector technology that allows for the user to use of the viewer's body to interact and therefore creating an innovative experiences. The most surprising one was the one on the magazine in which it allowed the projection on the web cam to become a 3-dimensional projection of the magazine.

As mentioned in "second order of denotation": to enhance meaning without abandoning the framework, McCoy and Cranbrook explored the relationships between image and text and playing on words and creating various levels of meaning. Jeffrey Keedy discuss the roles of the audience plays a role in reading and creating meaning or as Ellen Lupton defined it as being "narrative typography".

Reading Response: Radical Type Design by Treal Triggs

Experimental type as mentioned under the chapter the typographic experiment: from futurism to fuse, Triggs mentions the importance of process and taking risks and viewing those risks as as points in the development of the overall design. Challenging accepted conventions and developing new ways of reading is a way of to altered language. Eras like the avant garde and Dada designers were experimenting in the way words, language were deconstructed. Typographic conventions are legibility and readability. Triggs discusses that experimental type design deals with design or production of typefaces and the experimental typography investigates the use of type in layouts. In comparison to the other reading type design is not just about the individual letter forms but how everything is arranged. Experimental typography is about the potential this arrangement can have and cause interest visually and create contrast. Triggs mentions the social, political, cultural context in which a typographer is operating it will affect the designer approaches experimental type. I think to a certain degree is true if there is a trend in the country or in that time but I don't think that is to a degree that is mentioned which is the final outcome of the product, a futurist era as described in the readings speed was a common theme and is evident in the type arrangements were designers arranged words in an expanding way.
This reading in particular brought interesting points like factors that affect the experimenter in approaching his experiment. Even the introduction of new technologies affect different experimental approaches and they way type is seen and produced. At first I didn't think of the powerful effect culture played such an important role and social but looking at the examples in the book is evident that it does. Something that it was emphasized and that I began to consider and see in the atypeical symposium is that the experimental typography is not the single element of the letter forms being altered but the whole space and the overall layout. Is important to experiment even if it doesn't have a real application both readings emphasized process and learning and developing strategic points of overall design.

Reading Response: Experimental Typography. whatever that means.

For me experimental type means innovative in the use of material or breaking the conventions or set of rules in typography. The word experimental I think of a scientific experiment in which the process is as important as the final outcome, but to a certain degree of surprise will occur since the experimenter doesn't have total control of the final stage . Peter Bil'ak version of Experimental Type involves testing an idea, and the process and how certain outcome occurs. Peter Bil'ak mentions the book "The Typographic Experiment: Radical Innovation in Contemporary Type Design the author Treal Triggs in the book thirty-five different designers were asked to define their understanding of the term "experiment" they all gave various interpretations. American designer David Carson and several other designers came down to the conclusion that experiment lies in the novelty of the final or the outcome of the experiment, which I agree. Peter makes an interesting point that in this era, in which information travels really fast designers are more aware of the body of work of other designers and therefore novelty is not new, because somebody might have done it so it is the job of a designer to do through research. Peter also draws attention to Carson's comment which in regards to my opinion I feel that is true when experimentation is breaking the conventions in order to make anti-conventionalist experiments the process one uses conventional solutions. I think that depending on the material reacts can have a different perspective. For instance Keetra Dixon recently showed her work and one piece in particular such as the " I've been thinking of you for a while" the layered wax the material had a different reaction and the solutions was a conventional as cutting it out but without trying it no one will know, and it turned into a beautiful peace. Pushing legibility has been a challenge as mentioned by the reading in comparison to linguistics, typographers care about the visual component of letterforms and pushing those limits and what our physically eye can read and understand. I definitely I agree that experimentation is about taking risks and even Keetra mentioned that if that there was something she would had done is "taking more risks". One particular phrase that I found very interesting and that I agree is that we can consider an experiment in the process of it's creation. When completed it becomes part of a body of work that is meant to challenge and it has a final form can be name and categorized. Experimental process has no commercial applications, but formally it is used today by commercial giants to make their visuals more interesting.

typography trends research

In my research I came across the blog of Jennifer Kenward, she teaches book design and experimental type at Seattle Central Community College and she had link to other great sources. Speak Up was a link and I discovered a trend that was described in article about the New(er) Typography one of the trends were the removal of counters.

then I saw it again while I was looking through Typography served:

Even the typogami which is a typeface developed for motion and the folding of paper had the same trend of the removal of the counters. This example reflects another quality how typographers are using motion and using it as a way to expand their experiment in more than one channel.

Other examples still show the removal of counters but masking images or textures is evident in these examples:


Another trend that I discovered was overlay:

Marian Banjes made the one above she is using transparency and layering which seems to be a common trend.

Even in packing as seen in this example:

Atypeical: Freshman Poster

other explorations

Printed Poster Above (tiled)

I been working very closely with Kelsey and Joseph to promote atypeical to the freshman. I been working on the big poster and I also explored various iterations in regards to various type lock ups. I been also working closely with Vi since she developed the postcard, our goal is to create a consistent identity that reflects through all the medias. In comparison to the postcard is more informal, considering that our audience is the KCAI freshman. I took the KCAI out and wrote (43rd street and oak) to indicate the location. Based on last class critique i worked on hierarchy and tried to reflect more of the type in the imagery used in the back.

Atypeical: Posters for the Freshman

These are some lock ups that I worked as a promotional material that I discussed with Kelsey and Joseph which are involved in this promotional committee in getting the Kansas City Art Institute Freshman.These to scale will be 24" x36".

Atypeical: Postcard Type lock-ups

I created two typefaces through the use of fontstruct, for the title atypeical. Mentioned last class the use of a custom font will give a sense of having an individual characteristic. Even though I'm not following the regulations of the postal system, this was mainly to explore the various typefaces and try different arrangements.

Atypeical Experiments

sculpey experiments



wire
Using quilling paper for the experiment