Le Corbusier Urbanism [Karen & Loren]

Our approach for the design was based on Corbu's philosophy on creating a modular grid set up of a city. He envision a modular plan of a city such as Paris and his solution is resolving the chaos and disorder of the city. With the use of the a mobile device the user will be able to engage and contribute to the exhibition his thoughts about the experience. As well as the use of a table like surface were viewers can explore and engage with a 3-d rendering of Corbu's 3 million inhabitant model.

Le Corbusier Karen Loren Final

Monument to Human Perseverance

Perseverance Vi Karen

karenvillalba.com

Karen Villalba is live, please visit my website.

Plum Job

I am...

A designer, an art historian and from time to time a fine art artist. Born in Colombia and raised in south Florida, it was due to this migration which my examination of communication began. Upon closer study, various ways of communicating became apparent as well as my own personal struggle of learning a new language and adjusting to a different set of customs. Growing up in South Florida, an eclectic city composed of individuals from different nationalities and cultures motivated me to study at an art magnet in Miami called Design and Architecture Senior High. School which offered all design disciplines such as fashion design, industrial design, architecture, film and fine arts. Visual communication was the one that stood out for me, as a discipline which answer all my inquires that for so long I was seeking . Through these years, my exploration of layers began as well as interest for fashion. My exploration of layers started very literally through collages but my inquiry in understanding communication did not stop through my years in high school. Studying at the Kansas City Art Institute, I began “peeling the layers” and understanding various design principles and the core of communication.

I’m an individual that sees beyond the layers & implements this knowledge in design solutions

I’m a graphic designer and art historian who understands the importance of research, process and user interaction. I have explored layering in three areas: analog, digital, material and information. Whether is collage, using overlay, or materials like vellum; these processes emphasize various elements in my concepts. Layers of information can be organized through systems, websites and creating user interactions, it is through reveals one of many methods to tackle large amounts of information.

Seeking

Searching for a place whether is big or small, or across the globe. I need a place where it’s inspiring, diverse and were many of my skills will be used not just print but hopefully others like screen based design work. Versatile in the work or clients they have giving me possibility to work in various projects ranging from brand identity , packaging to environmental design.A place where I can be a socializer working with multidisciplinary teams, and hopefully a diverse group. Working along side talented and world class communication and other types of designer wether is industrial designers, strategist or others that I can gain knowledge from.

How I’m going to get there....

-My high school teachers, all of my professors have worked with various recognizable studios and organizations across the globe. Therefore a large portion of my connection were developed there.

-Friends and peers due to my high school teaching various principles.Many of my friends went to different schools such as RISD, MICA, SAIC, CCS, Otis, Art Center, CIA, SVA, Parsons, FIT, Central Saint Martin. Old classmates work or know of various industries seeking for new employees which gives me the opportunity to make more connections as well as a higher chances of

-Faculty at KCAI as well as through AIGA KC I been able to make several connections. Including people from various local studios such as Pixels, Propaganda 3, T2. Participating in other venues that AIGA KC has hosted such as portfolio day have been other ways that I could get more connections and therefore adding to my network.

-Behance, Coroflot and LinkedIn have been other sites where I have been either contact or I have been able to see job postings around the world from various studios that hopefully match my interest and my skills.

-Through my brother, Angelo is a source where I have gained a great deal of my connections of people in the automotive industry, which might be a possibility of interest in the near future.

-Making my web presence more dominant and my portfolio more accessible in different portfolio sites, in order for more professionals to stumble upon my body of work.

Senior Presentation

Karen Senior Review Presentation

405 Peak: Brandbook

405 Peak Brandbook by Karen Villalba | Make Your Own Book

[karen] phase3

These are the touchpoints for 405 Peak, it’s objective convey an essence of modernity and a fresh approach to the act of wine tasting. The identity will speak to a younger audience with a credible, modern, friendly and fun attitude.

The inclusion of the user such as in the business card and the coaster reference the friendly attitude and the casual environment. As well as the inclusion of the color orange to make the overall feel more energetic and fun. There still work needed to be done.

Karen[Phase3]

Edited: Ipad: AP Biology scenario

Ivanhoe Presentation

Ivanhoe Brandmarks and Signatures: Four Quadrants

Before the presenting to the Beautification Committee at Ivanhoe; Julie , Ian and I decided to explore with our brandmarks three different concepts : the sunburst, the community and the four quadrants. I took the role to develop various barandmarks, logotypes and develop signatures for the four quadrant concept.

Brandmarks & Color palette

Signature

After meeting with Julie and Ian this one appears to be the most successful , containing the best concepts and the idea is the one below. These are the elements that will be presented to the Beautification committee, on monday.

Ipad and Iphone

Scenario 1: The use of the ipad in this scenario, is to help the ESL high school student Carlos with his AP Biology lab.

iPad Presentation

Scenario 2: Practice English on the go, Calos visits Washington D.C and he is able to use his iphone and the feature of augmented reality in order to learn about the US and increasing his english vocabulary.

3D Modeling & Design Direction

Ray and I decided to create a model that reflected the news feed that the user of our community can tailored and set in his settings, allowing him to just have a newsfeed of the users that he selects from the particular rooms. An ESL high school student in our community will be mainly interacting with 4 groups: the students in his online class room, friends, experience ESL students that have experienced and share their knowledge with these students whom don't know much about the language or the customs. The last group they interact will be the ESL teachers, that will help them acquire the knowledge for them to compete with mainstream students.

First Design Direction

Second Design direction

iPhone

Strengthening Ivanhoe: Part II

Strengthening Ivanhoe Keynote Copy

405 Peak: Style Sheet

[karen]"phase2final"

[Karen] "Phase2 Final"

The existing brand is called Wines by Jennifer, a wine boutique located in Parkville, Missouri. That provides customers with a unique wine tasting experience, allowing their clients to test wines from different regions of the world. This boutique is located in a house, which its relaxed environment allows for testers to feel like they were just at home. The rebranding of this establishment will involve renaming it to make it more accessible and up-to date, focusing the branding to have a younger audience to visit the establishment. The goal of my design is to convey a sense of modernity and a fresh approach to the act of wine tasting. The identity will speak to a younger audience with a credible, flexible and progressive attitude. Making wine tasting a fun and welcoming experience.

The three directions from my rebrand are 405 PEAK, Bottle Shock and Nutty & Roasted.

The one that I feel best represents my design objective is 405 PEAK, this brandmark is modern, fun, credible and friendly.

Ivanhoe Update

On Saturday Ian and I volunteered at Ivanhoe as well other people from class. It was great to ask questions to people from the neighborhood. I met Ertha, a local that has lived in Ivanhoe for the past 30 years. She remembers the neighborhood full of families and feels really strongly that kids should receive parenting and mothers are struggling with end meets and she feels that providing tips on how to educate kids will be essential. I talked to her about the various size wether a newsletter or newspaper will something that she will be confortable in reading. She told that a newsletter size is the best considering that it fits nicely on the mailbox and she is able to find it once she picks up her mail. Rapid prototyping and developing various sizes that are within the confortable size of the newsletter will be developed this week.

We had schedule to meet Diana White, after volunteering but she had to cancel at the last minute. I been calling for the past week , yesterday she shared the fact that she has been having phone troubles. We have schedule to met her son and daughter and interview them either on Wednesday or Thursday of next week.

Since we haven;t been able to interview our lead of contacts. We have decided to start to work on the logo and developing various ideas that within this week we can distribute in the neighborhood and get feedback from the residents.

Final Individual & Community Posters: ESL High School Students

Reading Response: He Might Be Giant, Guerrilla Street Postering: Civil Disobedience in Los Angeles, Adbuster: Veronique Vienne Interviews Kalle Lasn

He Might Be Giant: Shepard Fairey by Michael Dooley

Shepard Fairey guerrilla art, meaning the iconography that he developed:the bold and abstracted face of Andre the Giant, with the word Obey which the sticker was way developed in 1989. He places his guerrilla art in hip but speedy neighborhood that separates Hollywood from downtown Los Angeles. The development of Andre the Giant, which he took from a newspaper ad, and he was trying to use it as a way to make fun of cliques between skateboarders. With this icon Shepard Fairey was able to expose consumer culture's susceptibility to propaganda. Interesting guerrilla art provide the audience to be part of a clique and have access to privileged information. It is interesting how and something to keep in mind with Ivanhoe is how he was able to use "unadorned" and empty spaces or lower property and using that space to say something and allow his Obey campaign to be everywhere. With his risk he was able to use graphics to affect change , and that people respond to what he's doing. He has also been able to tweak and use mass-media characters for a satirical effect. Repetition is also important and a necessity rather than recognition. For him what is important is making an image with impact. Is interesting for him to say "...advertising tries to manipulate to make people insecure," considering that he creates the same feeling of insecureness with his campaigns.

Guerrilla Street Postering: Civil Disobedience in Los Angeles by Robbie Conal

Guerrilla street posting is the most direct and a public expression. As described by the author as a form of minor civil disobedience but again is just to make "people tickle on their way to work". Audience receptivity is important and getting others involve is essential in spreading the message.

Adbuster: Veronique Vienne Interviews Kalle Lasn by Veronique Vienne

Kalle Lasn talks about the importance of "true cost" designers they consider the ecological and psychological consequences. Designers need to consider its personal and professional.

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