Exploring Letterform : Clarendon "g"

These are studies of the letterform "g" from the font family Clarendon. My objective was to translate the formal qualities of the letter such as stroke, weight and the negative space; and to communicate it's overall shape.

Response to Readings

In the reading, “Type and Image” Meggs; emphasizes the role of graphic design as a powerful medium of communication, which reiterates my previous post. Graphic design is composed various elements: sign, symbols, images and typography. The effect that the collection I saw which is mentioned in my earlier post, had a big impact in life. The designer’s resonance in the communication that Meggs mentions is true because I’m a validation of its effect. I disagree with one the resonance goal “delight”, sometimes delight is not obtained instead is repulsion. As a mentioned, looking at the products around us especially the packaging, and becoming aware that a designer was behind it. The second article “Graphic Design Sources” by Hiebert , talks about complexity of design and dilemmas of style. Mentions that graphic design is an interface that allows the communication between users and products. The computer allows the designer to have freedom but most of all responsibility. I’m going to take that into account when I design.

Why graphic design?

My decision to major in Graphic Design, was influenced when I joined a three day workshop with Graphic Designer Dimitry Said Chamy. As well as my constant visitation to The Wolfsonian-FIU permanent collection, composed of all the media during the Nazi regime. I realized the power that Graphic Design has on the masses and the power of images and text. My graphic design class at Design and Architecture Senior High School, allowed me to have a glimpse of the field before coming to college. Being in this class strengthen my decision of coming into this major and expanded my views regarding the process, effect and interaction with images and text on a daily basis. Even the most simple things as walking down a street and seeing road signs, or in the grocery store buying food and looking at packaging; and become aware that these were all design by Graphic designers. Understanding the role of graphic design in our society motivates me to change people views around the world through the use of images and text.

A Book That Flips Two Ways