Monday, October 31, 2011

[karen] phase3

These are the touchpoints for 405 Peak, it’s objective convey an essence of modernity and a fresh approach to the act of wine tasting. The identity will speak to a younger audience with a credible, modern, friendly and fun attitude.
The inclusion of the user such as in the business card and the coaster reference the friendly attitude and the casual environment. As well as the inclusion of the color orange to make the overall feel more energetic and fun. There still work needed to be done.


Edited: Ipad: AP Biology scenario

Sunday, October 16, 2011

Ivanhoe Brandmarks and Signatures: Four Quadrants

Before the presenting to the Beautification Committee at Ivanhoe; Julie , Ian and I decided to explore with our brandmarks three different concepts : the sunburst, the community and the four quadrants. I took the role to develop various barandmarks, logotypes and develop signatures for the four quadrant concept.

Brandmarks & Color palette


After meeting with Julie and Ian this one appears to be the most successful , containing the best concepts and the idea is the one below. These are the elements that will be presented to the Beautification committee, on monday.

Friday, October 14, 2011

Ipad and Iphone

Scenario 1: The use of the ipad in this scenario, is to help the ESL high school student Carlos with his AP Biology lab.

iPad Presentation

Scenario 2: Practice English on the go, Calos visits Washington D.C and he is able to use his iphone and the feature of augmented reality in order to learn about the US and increasing his english vocabulary.

Sunday, October 9, 2011

3D Modeling & Design Direction

Ray and I decided to create a model that reflected the news feed that the user of our community can tailored and set in his settings, allowing him to just have a newsfeed of the users that he selects from the particular rooms. An ESL high school student in our community will be mainly interacting with 4 groups: the students in his online class room, friends, experience ESL students that have experienced and share their knowledge with these students whom don't know much about the language or the customs. The last group they interact will be the ESL teachers, that will help them acquire the knowledge for them to compete with mainstream students.

First Design Direction

Second Design direction


Friday, October 7, 2011

Strengthening Ivanhoe: Part II

Strengthening Ivanhoe Keynote Copy

Wednesday, October 5, 2011

Tuesday, October 4, 2011


[Karen] "Phase2 Final"

The existing brand is called Wines by Jennifer, a wine boutique located in Parkville, Missouri. That provides customers with a unique wine tasting experience, allowing their clients to test wines from different regions of the world. This boutique is located in a house, which its relaxed environment allows for testers to feel like they were just at home. The rebranding of this establishment will involve renaming it to make it more accessible and up-to date, focusing the branding to have a younger audience to visit the establishment. The goal of my design is to convey a sense of modernity and a fresh approach to the act of wine tasting. The identity will speak to a younger audience with a credible, flexible and progressive attitude. Making wine tasting a fun and welcoming experience.

The three directions from my rebrand are 405 PEAK, Bottle Shock and Nutty & Roasted.

The one that I feel best represents my design objective is 405 PEAK, this brandmark is modern, fun, credible and friendly.

Friday, September 30, 2011

Ivanhoe Update

On Saturday Ian and I volunteered at Ivanhoe as well other people from class. It was great to ask questions to people from the neighborhood. I met Ertha, a local that has lived in Ivanhoe for the past 30 years. She remembers the neighborhood full of families and feels really strongly that kids should receive parenting and mothers are struggling with end meets and she feels that providing tips on how to educate kids will be essential. I talked to her about the various size wether a newsletter or newspaper will something that she will be confortable in reading. She told that a newsletter size is the best considering that it fits nicely on the mailbox and she is able to find it once she picks up her mail. Rapid prototyping and developing various sizes that are within the confortable size of the newsletter will be developed this week.

We had schedule to meet Diana White, after volunteering but she had to cancel at the last minute. I been calling for the past week , yesterday she shared the fact that she has been having phone troubles. We have schedule to met her son and daughter and interview them either on Wednesday or Thursday of next week.

Since we haven;t been able to interview our lead of contacts. We have decided to start to work on the logo and developing various ideas that within this week we can distribute in the neighborhood and get feedback from the residents.

Tuesday, September 20, 2011

Reading Response: He Might Be Giant, Guerrilla Street Postering: Civil Disobedience in Los Angeles, Adbuster: Veronique Vienne Interviews Kalle Lasn

He Might Be Giant: Shepard Fairey by Michael Dooley

Shepard Fairey guerrilla art, meaning the iconography that he developed:the bold and abstracted face of Andre the Giant, with the word Obey which the sticker was way developed in 1989. He places his guerrilla art in hip but speedy neighborhood that separates Hollywood from downtown Los Angeles. The development of Andre the Giant, which he took from a newspaper ad, and he was trying to use it as a way to make fun of cliques between skateboarders. With this icon Shepard Fairey was able to expose consumer culture's susceptibility to propaganda. Interesting guerrilla art provide the audience to be part of a clique and have access to privileged information. It is interesting how and something to keep in mind with Ivanhoe is how he was able to use "unadorned" and empty spaces or lower property and using that space to say something and allow his Obey campaign to be everywhere. With his risk he was able to use graphics to affect change , and that people respond to what he's doing. He has also been able to tweak and use mass-media characters for a satirical effect. Repetition is also important and a necessity rather than recognition. For him what is important is making an image with impact. Is interesting for him to say "...advertising tries to manipulate to make people insecure," considering that he creates the same feeling of insecureness with his campaigns.

Guerrilla Street Postering: Civil Disobedience in Los Angeles by Robbie Conal

Guerrilla street posting is the most direct and a public expression. As described by the author as a form of minor civil disobedience but again is just to make "people tickle on their way to work". Audience receptivity is important and getting others involve is essential in spreading the message.

Adbuster: Veronique Vienne Interviews Kalle Lasn by Veronique Vienne

Kalle Lasn talks about the importance of "true cost" designers they consider the ecological and psychological consequences. Designers need to consider its personal and professional.

Monday, September 19, 2011

Friday, September 16, 2011

Next-to-last ESL High School Students Poster

Ray and I are very close to being done with our poster, we tried to design a clean and give it a sense of a textbook.

Solutions and Needs

1. Need: How to drive a car in a new country?
Solution: Online simulation, similar to a video game that will guide the ESL student through step by step from starting a car to transit regulations of that country and it will be offered in various languages.

2. Need: Not enough friends
Solution: ESL peers in your class, would have accessibility to other peer friends and networks. By connecting people from different heritages, languages and struggles.

3. Need: I get called slow learner
Solution:an online connector between various ESL high school students that seek peer counseling and an area where they share their stories, possibly leading them to have group meetings in their local locations

4. Need: I want to learn AP Calculus even though I'm in ESL
Solution: An application similar to Rosetta Stone, in which the user would be allowed to learn a whole subject in their native language but the possibility of clicking and getting the terminology and pronunciation of the wanted language. With a chance of highlighting the wanted material and to place a note to material that you want to be read back in the language you will like to practice.
5. Need: I need help with my homework
Solution: An application that allows to select subject. Place their homework assignment, it can be read to the individual in english and there will be a help button where it will sync or contact ESL students in other schools that have a better understanding of that subject and share their knowledge with the ESL student seeking help.

6.Need:I want to apply college, but I don't know where to start and forms are confusing?
Solution: an interactive system that is tailorable for the user to select profession, location, money, and SAT score and match that person with the best college. There will be a database from ESL students that are in college and are able to share their personal stories and tips on what to expect and contacts to go to for further information.

7. Need: I want to play for my soccer for my high school's team
Solution: An online community that would allow students to register for local sports activities within there community or with other ESL students. This would give ESL students the opportunity to interact with other students with similar interest.

8. Need: Preparing for the SAT
Solution: An online application process that would be presented to students in only english. By hovering over words or sentences, a translation would take place giving students the opportunity to read in their native language.

9. Need: I want to learn English fast.
Solution: Iphone app that would allow to record you vocabulary or concepts that were learned in class and be ready to use on the go. The user will have access to it to practice wether is at the bus stop , etc. The terms would not only be accesible in an audio way but also in a written format, ready to translated at any point in any language necessary.

10. Need: I don't know where my classes are at?
Solution: an Iphone app that interacts with the space. Utilizing the camera function built into the phone, by holding the camera up to a sign the build in app would take the words viewed and translate them into the desired language of the user.

11. Need: Understanding the customs of new country
Solution: Iphone app and online community with data base were tips about American customs can be found. The user or ESL student is able to search jargon, food, places, wardrobe and basic life style habits. Given them a chance to have a better understanding and understand the normal dynamics of high school experience in America.

12. Need: Retain their heritage
Solution: A video blog were they are able to share their stories and where an online community can be established between immigrants were they can keep a journal and mentioned something (location, food, people, etc) that they miss about their own country.

13. Need:I have the same ESL teacher, and she doesn't teach me a lot about science
Solution: Online school, in which will connect all willing ESL teachers to teach ESL students across the states. These teachers would be certified, and they are also experts in that subject that they teach.

14: Need: Fitting in high school
Solution: an online community, where is based on location. It shows the schools within that area, if certain schools are connected in this community. ESL students are able to share their profile with mainstream students (general student body) and sharing who they are as individuals.

15. Need: I want a study buddy
Solution: online community and iphone app that they will be found within a certain close radius. Share and practice vocabulary and dialogue and the site will have a system where it arranges the spectrum between the user from novice to expert.

Monday, September 12, 2011

Response to Readings: Towards Critical Autonomy, The Designeras Catalyst, Beyond Literal Materiality, Now That We Can Do Anything, What Will We Do?

Towards Critical Autonomy or Can Graphic Design Save Itself? by Andrew Blauvelt

Computer-aided design is a debate as the article mentions as well as the limits of readability and legibility which was sparked in the nineties. The bedrock principle of designing stylishly. Styles match to the logic of the marketplace, today style has been reduce down to convenience. I think in response to Andrew Blauvelt and the comment he makes that graphic lack coherency and is disperse due to the expansion of the various outlets that "visual" can be shown such as print, television, video, film or the internet. I think that now designers are more aware in creating an identifiable system that can be translated and keep qualities of their identity through the various platforms. The author also makes the comment that "graphic design is identified more through various products than any sense of social practice. I think this important to keep in mind for Ivanhoe to not just limited our ideas to artifact but rather what is the social responsibility that should inspire individuals from this community to do.
In the late eighties and early nineties, individual expression became important or personal style, yet the author makes note that today we should make it inventive contextually. Graphic design should have an emphasis on actions, demonstrate self-awareness and that the system can be manipulated in order to reflect those actions.

The Designer as Catalyst: Cultural Catalysts, Cultural Agency

Designer has 2 operative roles: to sedate consumers or to activate citizens.

Sedate consumers the designer is essential as an instrument of commercialism. The design is sedative, in a way that the consumer is suppress in picking that item, even though "he has a choice" or other brands. Typically found in advertising.
Activate citizens, is a civil discourse. Which provides citizens with means of information and communication given the chance to make responsible decisions, argue choices. Cultural agency
it activates by offering an understanding of, comment on or an alternative to them. This approach the message of product will have wealth of cultural and social connotations.

Design by the author is viewed by design=agency and designer=catalyst and co-authors of the visual text. Catalyst or designers activate or accelerate the viewer in what they observe, understand and assess. I think that something to keep in mind with our design for Ivanhoe as mentioned in the article is the allowing the recipient to "talk back to the message" to ask critical questions or disagree with it, a way for them to respond or have feedback from the users.

Massive Change: Now That We Can Do Anything, What Will We Do? by Bruce Mau

Under the subheading We Will explore design economies, due to new products, processes and services are accesible to the general public, the role of design has evolved. The design discourse has changed from being limited and enclosed to classical design principles to the exploration of exchange or design "economies". We look at the movement and the economies of movement and liking across disciplines. Design success=global success, there are many projects being develop and they are people that use the word "design" to describe their work. The client/ designer relationship that we spoke it before needs to be removed, because advanced design today is composed of three ideas: distributed, plural and collaborative. Design is not meeting the means of one person or client but instead is taken problems everywhere in the world. Future design needs to be more modest and ambitious, modest by taking our place and dealing with the demands of the given project. Ambitious by taking our place in society and willing to participate.
"We" meaning citizens as a collective need to, discuss and with the broadest audience to the people that are affected directly by the work of designers. Massive Change calls for greater public discourse and personal responsibility for designers, fulfilling a practical objective.

Quantum Leap: Beyond Literal Materiality

It talks about type style and and only those who are trained to see changes in the type style or formatting. Most style choices are made to please the eye, make a text legible and presentable or produce an "aesthetic" design. There are graphic instances that have graphical codes that affect our reading and we make connections of a time or era. Interestingly, the article talks about how in early twentieth century journals were style to appeal different audience. Unbroken columns of text were aimed for a masculine sensibility while the broken up of chunks and graphics aimed at a female reader. The desktop user has the possibilities in treating various type settings and therefore many graphical components assume their own "entity", is what the author calls "literal materiality" that a graphical entity is simply "there" and thus available to a rich, descriptive discussion of its self-evident characteristics. Characters depending on it's use (position, juxtaposition and context) it has a different effect. For example hand-lead text the shifting it up and down, weight can all be factors of placement, juxtaposition, leading and surrounding space.
Even though various graphical elements (type style, font size, column with, etc) are "entities" they are not just "things" they support the "ground" or paper.These entities are dynamic entities that work together in a system.
White spaces can be divided into three basic categories depending on their behavior and character: graphic (structural organization) , pictorial (identifiable image or visual meaning in shape or pattern) or textual (organizational convention, keeps characters lines and blocks discrete). Typographic elelements depend upon the use of white space to sustain the careful articulation that gives them their stylistic specificity. White space plays an important role , in supporting the medium in guaranteeing the typography its stylistic identity.

Offline needs & online solutions

After meeting with Ray this morning we figure some of the offline needs and some solutions that our culture might encounter.


1. Relationships with peers ( make friends outside of their ESL class)

2. Better understanding of the new country

3. Help applying for colleges and/ or scholarships

4. Eliminate Stereotypes (want to be understood)

5. Learn subjects & English at an equal level like mainstream students

6. Connect with other ESL peers that are going through the same struggle

7. Share various methods to learn English quicker/ practice English


1. Connecting students with others that have similar needs through an online connection ( ESL to ESL student, or "mainstream" (ESL students that have endure the process and are proficient in English) to ESL student.

2. Connecting students with those who have experience or understanding of the new country. These users are able to share tips and knowledge unknown to new members.

3. Tutorials for filling scholarship paper work as well as advising which colleges to attend by income.

4. Students will be able to create a profile in their own language, which can be translated to English and other language, which allow for an easy cross culture awareness.

5. Advance learning material in English on any other desire language, at a high school level. Knowledge gain in order to pass test and apply for college.

6. Peer counseling ( ESL to ESL / ESL to "mainstream"- experienced ESL student) to aid and cope with name calling and bullying.

7. Way for an ESL student to practice English terms outside of class and new terms that are not taught in school. As well as online chat with other ESL peers that can connect for practicing phonics and pronunciation.

Wednesday, September 7, 2011

Wines by Jennifer Phase 1

Wines by Jennifer Rebrand

Wines by Jennifer is a global wine boutique that allows people from the Kansas City community to gather in this unique establishment. Is a 1903 three-story circa house that is located in Parkville , Missouri. The have a great collection of wines all separated through the various rooms of the house, which represent a different country in the world. Currently, it attracts woman groups, woman shoppers and older individuals. Their establishment offers a global experience due to their products. Familiar atmosphere due to their location and clients get knowledge about wines and parings from the knowledgeable staff.
After talking to one of the employees, she expressed her frustration, that a younger audience seems not interested in this informal and casual establishment. My goal with my redesign is to create a more approachable aesthetic and emphasize their casual, friendly environment ideally for a younger audience. Creating various brand elements that can help connect the wine tasting community and create an outlet for them to share their love for wine.


Monday, September 5, 2011

Response to Readings: The Birth of the user, Graphic Authorship, The Designer as a Producer

The Birth of the User by Ellen Lupton

In this article Ellen Lupton brings the attention to the rise of interface and usability design. Human-computer interaction (HCI) reflect that the dominant subject is the user. User are to studied and how text used since it reflects more the user has been and gathers data about the audience.
There are a couple of myths or theories about visual communication and how they relate to user interactivity.
Myth 1: Readers on the web are less patience than readers of print?
Truth: Studies proved that the crisp black text on white background van be read just as efficiently from screen as from a printed page.
Myth 2: Users of websites have different expectations than print users
Truth: Website users want to feel contemplative, they expect search mode not processing or contemplating.
Myth 3: Icons are a more universal mode of communication than text.
Truth: Icons are necessary yet text can often provide a more specific and understandable cue than a picture. Icons function more to enforce brand identity, besides text allows to be reformatted and translated and used in different media.
Myth4: "White space" open space on a page can have as much physical presence as printed areas.
Truth:Mixed opinions modern designers believe that open space have presence but advocates like Edward Tufte, believe in visual density argues for maximizing the amount of data on a single page or screen. I think the importance is not the amount but the organization if is well organized I wouldn't personally mind going through several text.

Design has become a "transmedia" enterprise, as authors and producers create worlds, characters, places, situations and interactions appear across a variety of media and products.

Graphic Authorship by Rick Poynor

"Designer as author" even though is a postmodern ideas. The role of the designer has not just been to invoke the reader or viewer , but also get the involvement of the audience. In the reading, the author mentions that "the acto of designing can never be an entirely neutral proces, since the designer always brings something extra to the project. A designers role is to inform, reflect personal taste, cultural understanding, social and political beliefs and aesthetic preferences. Designers are motivated by the need for creative satisfaction and peer approval.

Canadian designer Bruce Mau, has a preferred model to when a designer should take a role for instance in a book project. In Mau's version he sees the involvement of the designers during the project's inception, sometimes alongside the writer. Example of this model is when Mau collaborated with Dutch architect Rem Koolhaas, on the cover of the book Mau and Koolhaas had the same degree of recognition, which has been achieved by few designers. Ellen Lupton and Abbott Miller are two significant designers that emerge in 1980's embracing designer and author. In their design practice the made this commitment explicit in the three-word manifesto (1985) which they titled it design|writing|research. Lupton and Miller demonstrated how writing and design might be brought together in a new critical relationship, in which a graphic designer could be conceived as a language-worker equipped to actively initiate projets by either authorizing text or by elaborating, directing or disrupting their meaning. Postmodern graphic authorship as described in the article is a designer that has full control over the text, as commissioner, editor or writer.
Fuel makes the distinction between client and personal work as, client work usually involves compromises over content that need not to be made in self-initiated projects. This may come to the nature of the content itself.
-SVA (School of Visual Arts, in NYC is the first school to provide a degree based on the "idea of the designer as author" is rooted in the independent creation of ideas.
Authorship is a term that has a lot of problems in regards of ownership and credit, but it does open the road for possibilities and thinking how design transcends and is not limited. Ellen Lupton also makes the point that designers are producers, designer finds opportunities to seize control of the technological means of production and share this control with the reading public.

The Designer as Producer by Victor Margolin

Available is a new networking approach to the production of goods and services and therefore making the accessibility to resources quicker. Due to this emerging marketing structure, designer today have the opportunity to produce and distribute new things at low costs. Like typefaces with the market, it can allow a young typographer to become an entrepreneur. Designers/ entrepreneurs can do more than challenge the system of industrial production, by using technology for modeling, prototyping, manufacturing and distributing new products. Designers can address the need of new products to address pressing social needs (health, children, communication, the aged, those with disabilities) that are not being met by large manufacturers. Designers/ entrepreneurs have the opportunity to create and have an impact in the product culture than we have ever had in the past.

Thursday, September 1, 2011

Recognizable Issues at Ivanhoe

- Lack of communication within the community/ relying on block captains to pass news and information
-Youth not involved with the community , youth with a criminal record without being able to apply jobs relying on the older members of the community
-Food desert, no groceries in sight
-Single-mothers are working most of the day, and their disconnect with their kids.
-Getting people involved with the urban farming, and hopefully using the empty lots for growing food.
-Extracurricular activities for the youth to get involved within the community
-Not to many computers and older community going to get help or young individuals whom have dues with the library and want to get on the computer

Areas of Interest to help Ivanhoe:

1. After the neighborhood community meeting, and not seeing the involvement of the youth. I asked Diana White, part of the Ivanhoe neighborhood since 1981. When I asked her what she felt was needed the most at the Ivanhoe community she said that they are many young adults who due to obtaining a criminal record they are unable to apply to jobs. Employment is a necessity, looking at Maslow's Hierarchy Needs is the second on the hierarchy of needs. I was proposing to get the interest of a group or organization that will be able to supply or help them become part of society, by giving them training.

One Stop Career Centers

One Stop Career Centers in Missouri are managed by the Division of Workforce Development of the Department of Economic Development. In conjunction with employment and training organizations, the centers strive to meet the specific needs in each local community. They are equipped with computers, fax machines and telephones. Individual services include skills assessment, career exploration, job placement, job training, family support services and mental health services. Those eligible include basic skills deficient individuals, dislocated workers, people with criminal records, low-income individuals, eligible youth and those seeking non-traditional employment. MissouriCareerSource is the ....development! is the online service that focuses on providing services related to employment, training, job and workforce development.

Division of Workforce Development
Missouri Department of Economic Development
421 E. Dunklin St.
P.O. Box 1087
Jefferson City, MO 65102
573-751-4088 fax

2. Lack of communication that is within the community is evident, not everyone is engaged and the passing of information is limited to certain systems like the block captains and the visuals that can be more engaging and even can get the younger audience to attend meetings, etc. In the visuals also indicating resources like computers which many people are not aware considering that they are not that many in the community.

Contact: Dina Newman

3. Getting more computers accesible at the Ivanhoe community and with either items that can help older individuals. Get an organization involve where computers either can given to people at Ivanhoe, to have accessibility to computers at their own home.

hopes 500 low-income families and individuals will get home computers. through the loan fund.

4. The communication between single mothers and their kids. Mothers in this community due to their work they are unable to spend time with their kids. In Maslow Hierarchy pyramid of needs love and a sense of belonging is third. I think that something that can be helped is the relationship between kids and parents within the community.


Families for Home Education (Missouri) 877.696.6343
Family & Parenting Support Group 816.932.2258

Maslow's Hierarchy of Needs

Wednesday, August 31, 2011

One Sentence: ESL Approach & Research

Our online community will prompt, inform and connect ESL students with "mainstream students" ( ESL students that have gone through the program and they have been able to apply to college) in the hopes of obtaining a positive high school experience as well as preparing them for a strong future.

-Taking test are very challenging
-In Washington they are forced to take the WASL , a test for in order to graduate.


We will be asking Kim Pruitt, Principal at Kensler Elementary. Matthew Jacobs parents are teachers and we will be asking the challenges they are faced in teaching ESL students.
-What kind of curriculum is arranged?
-What is the student ratio from teacher to ESL student?
-What kind of parameters does their school implement or they know that help ESL students prepare for the SAT?

Monday, August 29, 2011

Reading Responses: Liz Mcquistons, Emory Douglas & the Black Panther Newspaper, Interview with Milton Glaser

"Propaganda & protest graphics: a brief historical outline"

Through time the article makes mention the importance of images and how they have been powerful to criticize political administrations, through the use pamphleting. Through time even from the Renaissance through the use of placards were hung on public statues but the Gutenberg was truly the invention that drastically impacted in way that prints were accesible and the spread of new ideas and most importantly they recorded horros of war and unfair treatment.
By the mid-1500s political prints were available, sold by rowing street sellers. The main themes was the opposition to the church in Rome and nobility.
Even though printed media, very powerful tool as seen by Jacques Callot, his prints entitledThe Miseries of War, which depicted the mass, hangings, sackings and brutalities this is inspired the peasants to take action and rebel against the aristocracy.
1700s: political graphics now were charged with influencing and expressing public opinion. William Hogarth a pioneer in this type of criticism he establish the tradition of caricature in England.
-1796: The invention of the lithograph by Aloys Snefelder in Germany, to increase the number of copies produced.
-Napoleon was the first international figure in caricature.
-1830: Britain's golden era of graphic satire was over, for public taste had grown more conservative and the attention was shifted to France, newspapers were fighting censorship.
-French satire and caricature steer away from officials in government and instead targeted society.
-Mid 1800's: improvements in printing press design meant that mass circulation illustrated newspapers were possible. Cartoons appeared in newspapers and magazines, which were considered important vehicles for political debate and discussion.
-Jose Posada, Mexican artist and printmaker, his work dealt with politics and social satire. He is well known for his dancing skeletons.
-During Constructivism collaborated projects among various artist of various fields and writers, architects, etc.
-ROSTA, Russian Telegraph Agency, used a system of numbered posters to spread the news and propaganda to an illiterate population.
POSTER: the most , highly persuasive commercial advertising tool, popular art form.Women's suffrage was the first to borrow commercial advertising techniques
Popular symbols (Uncle Sam & Staute of Liberty), images of women were often used to supply sex appeal and glamour, and realistic representations of ordinary people were used as well.
-During the Nazi regime designers had to fleet as well in other communist regimes that were seen as a threat do to their images and the posters that were created to reflect the unfairness of the government.
-Photography , was an emerging medium that began having dominance and the juxtaposed and montaged. This stye made a new form of modern political poster.
-Hitler's design from theThird Reich was one of the most powerful and threatening national identities the world has ever experienced. This media influenced greatly and imposed gothic black-letter typefaces.

"Visualizing A Revolution: Emory Douglas and the Black Panther Newspaper"

Emory Douglas a young Black Panther that understood the emerging visual media culture that was discussed in the previous article. Cleaver and Newton members of the Black panthers as well, wanted to graphically show the party's work assisting people in communities and prepare oppressed people for violent revolution.
Emory Douglas committed himself in maintaining the organization's visual identity.He was the most recognized and persistent graphic agitator. he understood the power of images in communicating ideas. Collaged and re-collaged drawings and photographs, performing graphic tricks with less budget and little time. His images served two purposes: first, illustrating conditions that made revolution seem necessary and second empowered the victims that were suffering the brutality from police. In his images is evident that he keeps the dignity of poor people and he graphically illustrates the harsh situations. He reflected the policeman and people in powers as pigs. He used the arts of semiotics before the theory was developed.
Clearly, the Black Panthers are an example that reflects the commotion, attention, and power of printed media for a cause.

Design of Dissent, Interview with Milton Glazer

"Art can't change anything except people-but art changes people, and people can make everything change."

Dissent vs. Fairness
As Glaser mentions people through time have disagree with government. This dissent has been manifested in response to a sense of oppression that is experienced. Dissenta view that opposes an argument perhaps a common belief or expression.

Sunday, August 28, 2011

Narrowing Research: ESOL (English for Speakers of Other Languages)Segregation in High School

Ray and I went through the research that we had gather and tried to answer the questions and have a better understanding of our audience. These are some of the parameters and understanding of our community:

Physical Boundaries:
-School system limits the and forces the exclusion of ESL students to separate curriculums and classrooms.
-Limited classrooms engament, limited to the people in class.
-Resources like computer and other software
-Limited certified teachers: the same teachers end up teaching various subjects.
-Integration into mainstream high school classes, is at the discretion at the typical high school behavior.
-Block- schedules
-Teachers move more slowly and they rely on visual aids.
-Limited to not taking the coursework in order to graduate and no electives until proficiency in the language is obtained.

What / Who is involved

Immigrants that don't know English and are placed in a separate classrooms were students are grouped depending on their academic background and age arrival in the US, as stated by the various school boards under the Civil Rights Act. These classrooms are arranged by 4 levels of ESL (English as Second Language), and until an "adequate speaking and writing level is obtained" (standardized testing) they are able to move into mainstream. Some are pushed back that they are still in high school at age 20-21 and are unable to fulfill the coursework in order to graduate from high school, resulting in drop outs.

Equipment needs
-Limited resources (at the discretion of the school board) : classroom space, certified teachers, , computers and software (due to funding). Schedule adjustments, example electives.
-Simplified knowledge , coddled : students are unfairly taught and should be move into mainstream. All subjects are simplified they can't compete with mainstream students in order to go to college or apply for scholarships.
-Integrating both mainstream and bilingual and collaborate together.
-Little access with peers (socializing) and networks that that might need help learn to navigate her new country, apply for scholarships, or drive a car.

High school immigrants of every nation who is in the US trying to learn and graduate.
Age: 15-21, males and females

Perspective of the individual/ community?

Individual ( ESL students & parents)
Wants/ Needs
-To be accepted by their high school peers and take role in extracurricular activities.
-Learn all subjects and English at an equal level.
-To graduate and go to college, fulfill their dreams.
-Learn their new country and adopting customs.
-Retain their cultural identity.

Community (Teachers/School Board/ State Government)
Wants/ Needs

a. Integration and socialize successfully to avoid fights and other misunderstanding.
b. Move them on quickly due to waste of space and resources.
c. Want their ESL students to understand math, science and other subjects.

-School Board:
a. Financing
b. Pass standardize test ( money obtain due to results: leads to coddled learning: simplified and taught tricks to pass standardized test)
c. Affirmative Action and the reputation among other schools

-State Government:
a. Requires schools to meet the requirements of the school, percentile of passing.
b. No Child Left Behind: links every school's financing and its teachers' jobs to student performance on standardize test.

-English as a second language
-Different countries, nations, cultures, beliefs, traditions
-Education/ Learn
-Lack in self-esteem
-Graduate and be done with High School
ex. slow learners, stupid

JARGON: mainstream: students that english is their first language and are in high school.

School Level
-Varies depending on language, and education background from the countries the have immigrated from.
-Software knowledge: from novice to expert

After our research we think that one of the ways that we can have a bigger impact is through the mainstream students (online community based) as facilitators, through a peer to peer knowledge and understanding.

Research: ESOL (English for Speakers of Other Languages)Segregation in High School

The University of Arizona conducted a study in regards to the struggles that English learners face in public high school:
Among the UA teams's key finding:
85 % of teachers said that for English leaners, being segregated was harmful to their education.
-Given the four-hour block schedule daily (reading, writing, grammar, vocabulary and other areas) English learners were placed in a disadvantage for successfully completing the necessary coursework to graduate from high school or pursue higher education.
-ELD (English Language Development) : due to this schedule , students don't get the "core" academic training to aid in their graduation as a result of the implementation and the block classes make students feel more isolated.
-Stereotyping as "slow learners"and therefore they experience a decline in self-esteem.
-The goal is of many educators: is ..." want them to be socially accepted and socialize successfully, but also able to understand math, science and other subjects too."
-Among students who barely know one another. Cafeteria fights, tensions have been common in regards to this groups of students.
-Private Catholic school has ban all non-English speech within its walls.
-Denying the chance the to speak their native tongues.
-Being exposed to immigrant classmates is GOOD for American kids, pushing bilingualism.
-Kids should retain a cultural identity, they need to understand which customs they are adopting or avoiding.
-A factor for students to graduate according to a high school ESOL in a school in Fairfax , VA: some students graduate until they're older (20-21 years old in some cases, depending on the academic background and age arrival in the US)
Many Bilingual Education advocates further recommend that they whole school should be integrated to the extended possible so that resources are shared, that mainstream and bilingual teachers collaborate in a classroom.

Response to Community Reading

Sense Community according to McMillan & Chavis is "a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members' needs will be met through their commitment to be together."

As described in the reading they are 4 elements of sense of community:

1. Membership which has 5 attributes:

1. Boundaries: language, dress and ritual and outsiders or deviants may be held in lower regard, denounced or punished. 2. emotional safety: security, the willingness to reveal how one feels. 3.A sense of belonging and identification, 4. personal investment and a 5.common symbol system: essential in order to understand the community. Groups use symbols such as rituals, rites of passage, forms of speech and dress in order to indicate boundaries and who is not a member.

2. Influence:
In a community is bidirectional: members of a group must feel empowered to have influence over the what group does otherwise they wouldn't participate.

3. integration & fulfillment of needs

Needs are other more than survival needs but they also covered desired and valued.

4. shared emotional connection
-contact hypothesis: greater personal interaction, will become close.
-quality of interaction
-closure to events
-shared valent event hypothesis
-investment: the active role of the a member of a community, and the energy spent the community and therefore becomes more valuable.
-effect of honor and humiliation
-spiritual bond: concept of "soul"

These part was truly interesting is the summarization of the interaction of the communities through 2 formulas. The dynamics of the community, is interesting viewing this perspective that the author brings up to have a better understanding of any community:

Formula 1: shared emotional connection= contact + high-quality interaction
Formula 2: High-quality interaction = (events with successful closure - ambiguity) x (event valence x sharedness of the event) + amount of honor given to members - amount of humiliation.

Saturday, August 27, 2011

Response to Design Brand Identity Brand Forces & Process

Social media has set up the stage for faster accessibility and the goal for companies is to be remember. Being authentic is essential, since competition is fierce. Through the various outlets that provide social media and more exposure. Evidently a company or organization through time, their position is refined and therefore the creative team is challenge to redesign and create elements that represent the brand and what they stand for. In regards to the project, and in the rebranding of Wines by Jennifer I still need to preserve what the brand stands for and based on the information given to me by Terri tried to appeal to a younger audience which seems to their attempt considering that their location is not only historic but also unique in the informal environment for wine tasting events. Looking at the examples one that stood to me was the Saks Fifth Avenue designed by Michael Bierut, Pentagram, how the design from the classic to the after version reflects not just luxury but it gives the essence of the continuous change of fashion.


Process one can creates and makes decision through the various phases. The process is outlined as:
1. Conducting research: involves not only clarifying the vision, but checking the existing brands and also presenting.
2. Clarifying strategy: writing a brand brief and synthesize the research that was gather during phase 1.
3. Designing identity: visualize the future, explore applications and present the visual strategy.
4. Creating touchpoints: finalize the identity, develop look and feel, initiate trademark protection.
5. Managing assets: develop a launch strategy and plan.

In process is important to take into account the project management and the extent of the project, such as time, resources. The impact that the logo is something that can not be seen ahead of time, it can have success as well conventions might have an effect and make the new logo loose it's familiarity and it might not be as successful. Decisions need made in small groups, wrong decisions are common if decisions are made in large groups with too many decision makers or politics. Designing an identity crosses between intuitive and intentional.

The core interview questions found on page 103 are a set of questions that I feel that I can ask Wines by Jennifer staff to have a better insight in their beliefs and therefore be able to make a more successful identity.