Sunday, October 31, 2010

Summations and Pontifications

Based on the lecture in which the various models of communications that were described like Shannon / Weaver Model , Berlo Model and Emmert/ Donaghy Model they all describe how information gets from one source to another and the process in between the deliverance of a message . As mentioned in the Reading from Theory to Practice in regards to the Shannon and Weaver that they developed this schematic to reflect how the to compress and send as much of information down a channel without loosing the essential parts without the meaning being changed.

Shannon/ Weaver Model :

Source : person or sender

Transmitter : encodes the message , so it can be transmitted

Channel: the method or medium being used for the message to be transmitted

Noise: process of transmitting in which the message gets lost, change or alter. Anything that gets added to the signal and in between sender and the receiver.

Receiver: reconverted and decoded

Destination: the final destination

This modes lacks as seen in the video and in the reading the mention of feedback, which is essential in knowing wether the effectiveness of the message being send. In the lecture it was mentioned the lack of this model in having environmental context taking in consideration cultural, skills, knowledge between the sender and the receiver.

A Communications Primer by Ray & Charles Eames:

they discussed the Claude Shannon's diagram in which they described noise as being an outsider force that affects the transmitted signal, is unpredictable and undesirable way that affects the communication.
In order to combat redundancy , the following methods were suggested:

1. Increased the power of the transmitter
2. Duplicate the message

This video also talked about the importance of experience and the role it plays, because the emotions of the receiver are important to know his interest but also even if the message is not clearly received through experience the receiver can understand it. A symbol or an abstract idea. Communication can be anonymous or personal, it depends on the individuals and their constant attitude.

Berlo Model

In the lecture the Berlo model and in the reading Berlo's Model of Communication

Source : or the sender for the message to be effective the sender and the receiver need to have the same communication skills, knowledge, social system, culture and attitudes. In the reading there was an emphasis on attitudes and knowledge because by knowing these two things from the receiver so the interest of the receiver are taken into account and the fastest way for them to obtain the message.

Message: code, content and treatment in which is the structure of this message and its hierarchy or structure.

Channel : what is used to carry out the message

Receiver: the source and the receiver need to take into account the knowledge level, socio-cultural level in which age , authority roles, social positions and cultural differences will affect the message. Attitudes the receiver's attitude about the subject matter and the attitude from the source to the receiver.

Emmert/ Donaghy Model

They are two communicators from a to b. In takes into account the environmental context and feedback which is the response of the receiver to the source.

The main concept of all the models is to prevent the message from being change or add to it. Is also important to know the target audience in order to have the best communication. The reading and the video mentioned how the english language is very redundant.

Friday, October 29, 2010

Test : Ethos, Pathos and Logos


This sketch reflects the mode of appeal of ethos by gaining the audience trust through a credible authority , which is reflected through the seal of approval of the University of Maryland Medical Center this source informs the consumer that Grapeola helps in treating : high cholesterol, edema, cancer and hypertension. By having this institution back up the facts, it makes Grapeola a trustworthy product.


This product alludes to the consumer fears. The imagery of a dead mouse gives an emotional response of disgust. This was interesting because it was a negative image and produces disgust, and also it gives a narrative of the effects that will happen to the mouse after he eats this poison.


This redesign approach the mode of appeal that is covey is logos by the stylistic approach of referencing or creating a diagram. In a logical way it references the various layers of skin and by the captions on the side it states the facts and what the product does for your skin. The issue is having bad skin and Neutrogena provides that solutions since it removes bacteria, make up and grime which are the reasons for glands clogging.

Final Packaging: Neutrogena

The re-design using the mode of appeal of logos , I wanted to approach this appeal by stylistically represent the layers of skin in a diagram. On the side of the box, the copy tells the consumer the use and the benefits of using the Neutrogena transparent facial bar. In a logical way it tells the viewer the facts and the reasons they should pick this product over any other product. Those reasons being to remove bacteria and make up , preserve skin and dermis healthy and prevent sebaceous glands from clogging. For the mode of appeal of pathos using the metaphor of clear sky to the clear skin. The test is very minimal and the gradient triggers the consumers imagination and allude to the sky.

Linear Process
In this progression is started with a rough thumbnail sketch of the layers of skin. In the refine sketch I had a more simplistic approach which I took it in the last product. The text was still in the front and it was used in all the beginning explorations it wasn't until the last that I decided to use the side of the panels. On my first digital approach it was very representational of a diagram yet it lacked the impact and the simple approach of a scientific diagram. I reflected and went back to the abstract language and creating patterns. The first abstract approach ( fourth from the left) and the use of repetition I felt that it will add to the imagery, yet the pattern was still elaborated and the top layer it looked like a sky. The Following patterns were to dense and it lack the simplification. Text exploration mainly was on the sides so the image had more emphasis. In the very last design of the package, the pattern is simple yet readable the separation of the different of layers of skin are evident.

Thursday, October 28, 2010

Reading Response : Tropicana Re-design

The New York Times article by Stuart Elliot, reflects in the importance of imagery, the emotional bond between consumers and products, the quickness of technology these days that allows the consumers to interact and respond to the makers and big companies decisions. As shown above Tropicana re-design their packaging, as mentioned in the article they didn't have the best feed back in regards to the new design. Mainly was the change of imagery, the orange in which a straw protrudes from the orange which evokes or pathos fresh taste and logos since it indicates that what you see is what you get in the box. Ethos or the credibility of the brand and it's recognizable logo in which makes it stand out from the other brands was replaced as mentioned in the article by this glass which makes it look like just another over the counter brands. This article also reflected that even though it was just the packaging it affected the whole campaign, meaning ads, outdoor print and commercials. In their campaign they are using several photographs of father hugging children which is very uncommon imagery in food products, clearly is appealing through pathos because it makes the consumer think and their imagination is trigger through this imagery. This article also drew the attention of the consumers and their "voice" and their opinions.

Monday, October 18, 2010

Neutrogena Packaging: Pathos Iterations

Logos Type Iterations

These type iterations are the different ways that I'm exploring to have the user be inform about the facts about of Neutrogena and yet draw their attention to the side panel were this information will be placed.

Friday, October 15, 2010

The Book : Pierre Koening

Pierre Koening an architect from California and is known for his steel, structural frame houses. He believes in the concepts of materials without ornamentation; in which I tried to implement in my design and the margins are increased in the second example to reference the high ceilings. Koening style is very structural, cooling and passive. In the exploration of the grid I'm trying to reflect his style. My typeface choices are Univers and Meredien and they were both made between the 1950-57 and Pierre Koening started his practice in 1952.

Wednesday, October 13, 2010

Tuesday, October 12, 2010

Neutrogena Graphic Approaches

Based on the concepts that I'm exploring in both pathos and logos, I have created a couple of ways to portray these different ideas. Becca my model I want to thank for being my model and portraying the ideals of Neutrogena.


Beauty is Timeless
Clear sky and Clear skin

Splashing the face


Layers of Skin
Step-by Step : How to use the soap

Acne : Neutrogena being the logical product to remove blemishes