Wednesday, August 31, 2011

One Sentence: ESL Approach & Research

Our online community will prompt, inform and connect ESL students with "mainstream students" ( ESL students that have gone through the program and they have been able to apply to college) in the hopes of obtaining a positive high school experience as well as preparing them for a strong future.

-Taking test are very challenging
-In Washington they are forced to take the WASL , a test for in order to graduate.


We will be asking Kim Pruitt, Principal at Kensler Elementary. Matthew Jacobs parents are teachers and we will be asking the challenges they are faced in teaching ESL students.
-What kind of curriculum is arranged?
-What is the student ratio from teacher to ESL student?
-What kind of parameters does their school implement or they know that help ESL students prepare for the SAT?

Monday, August 29, 2011

Reading Responses: Liz Mcquistons, Emory Douglas & the Black Panther Newspaper, Interview with Milton Glaser

"Propaganda & protest graphics: a brief historical outline"

Through time the article makes mention the importance of images and how they have been powerful to criticize political administrations, through the use pamphleting. Through time even from the Renaissance through the use of placards were hung on public statues but the Gutenberg was truly the invention that drastically impacted in way that prints were accesible and the spread of new ideas and most importantly they recorded horros of war and unfair treatment.
By the mid-1500s political prints were available, sold by rowing street sellers. The main themes was the opposition to the church in Rome and nobility.
Even though printed media, very powerful tool as seen by Jacques Callot, his prints entitledThe Miseries of War, which depicted the mass, hangings, sackings and brutalities this is inspired the peasants to take action and rebel against the aristocracy.
1700s: political graphics now were charged with influencing and expressing public opinion. William Hogarth a pioneer in this type of criticism he establish the tradition of caricature in England.
-1796: The invention of the lithograph by Aloys Snefelder in Germany, to increase the number of copies produced.
-Napoleon was the first international figure in caricature.
-1830: Britain's golden era of graphic satire was over, for public taste had grown more conservative and the attention was shifted to France, newspapers were fighting censorship.
-French satire and caricature steer away from officials in government and instead targeted society.
-Mid 1800's: improvements in printing press design meant that mass circulation illustrated newspapers were possible. Cartoons appeared in newspapers and magazines, which were considered important vehicles for political debate and discussion.
-Jose Posada, Mexican artist and printmaker, his work dealt with politics and social satire. He is well known for his dancing skeletons.
-During Constructivism collaborated projects among various artist of various fields and writers, architects, etc.
-ROSTA, Russian Telegraph Agency, used a system of numbered posters to spread the news and propaganda to an illiterate population.
POSTER: the most , highly persuasive commercial advertising tool, popular art form.Women's suffrage was the first to borrow commercial advertising techniques
Popular symbols (Uncle Sam & Staute of Liberty), images of women were often used to supply sex appeal and glamour, and realistic representations of ordinary people were used as well.
-During the Nazi regime designers had to fleet as well in other communist regimes that were seen as a threat do to their images and the posters that were created to reflect the unfairness of the government.
-Photography , was an emerging medium that began having dominance and the juxtaposed and montaged. This stye made a new form of modern political poster.
-Hitler's design from theThird Reich was one of the most powerful and threatening national identities the world has ever experienced. This media influenced greatly and imposed gothic black-letter typefaces.

"Visualizing A Revolution: Emory Douglas and the Black Panther Newspaper"

Emory Douglas a young Black Panther that understood the emerging visual media culture that was discussed in the previous article. Cleaver and Newton members of the Black panthers as well, wanted to graphically show the party's work assisting people in communities and prepare oppressed people for violent revolution.
Emory Douglas committed himself in maintaining the organization's visual identity.He was the most recognized and persistent graphic agitator. he understood the power of images in communicating ideas. Collaged and re-collaged drawings and photographs, performing graphic tricks with less budget and little time. His images served two purposes: first, illustrating conditions that made revolution seem necessary and second empowered the victims that were suffering the brutality from police. In his images is evident that he keeps the dignity of poor people and he graphically illustrates the harsh situations. He reflected the policeman and people in powers as pigs. He used the arts of semiotics before the theory was developed.
Clearly, the Black Panthers are an example that reflects the commotion, attention, and power of printed media for a cause.

Design of Dissent, Interview with Milton Glazer

"Art can't change anything except people-but art changes people, and people can make everything change."

Dissent vs. Fairness
As Glaser mentions people through time have disagree with government. This dissent has been manifested in response to a sense of oppression that is experienced. Dissenta view that opposes an argument perhaps a common belief or expression.

Sunday, August 28, 2011

Narrowing Research: ESOL (English for Speakers of Other Languages)Segregation in High School

Ray and I went through the research that we had gather and tried to answer the questions and have a better understanding of our audience. These are some of the parameters and understanding of our community:

Physical Boundaries:
-School system limits the and forces the exclusion of ESL students to separate curriculums and classrooms.
-Limited classrooms engament, limited to the people in class.
-Resources like computer and other software
-Limited certified teachers: the same teachers end up teaching various subjects.
-Integration into mainstream high school classes, is at the discretion at the typical high school behavior.
-Block- schedules
-Teachers move more slowly and they rely on visual aids.
-Limited to not taking the coursework in order to graduate and no electives until proficiency in the language is obtained.

What / Who is involved

Immigrants that don't know English and are placed in a separate classrooms were students are grouped depending on their academic background and age arrival in the US, as stated by the various school boards under the Civil Rights Act. These classrooms are arranged by 4 levels of ESL (English as Second Language), and until an "adequate speaking and writing level is obtained" (standardized testing) they are able to move into mainstream. Some are pushed back that they are still in high school at age 20-21 and are unable to fulfill the coursework in order to graduate from high school, resulting in drop outs.

Equipment needs
-Limited resources (at the discretion of the school board) : classroom space, certified teachers, , computers and software (due to funding). Schedule adjustments, example electives.
-Simplified knowledge , coddled : students are unfairly taught and should be move into mainstream. All subjects are simplified they can't compete with mainstream students in order to go to college or apply for scholarships.
-Integrating both mainstream and bilingual and collaborate together.
-Little access with peers (socializing) and networks that that might need help learn to navigate her new country, apply for scholarships, or drive a car.

High school immigrants of every nation who is in the US trying to learn and graduate.
Age: 15-21, males and females

Perspective of the individual/ community?

Individual ( ESL students & parents)
Wants/ Needs
-To be accepted by their high school peers and take role in extracurricular activities.
-Learn all subjects and English at an equal level.
-To graduate and go to college, fulfill their dreams.
-Learn their new country and adopting customs.
-Retain their cultural identity.

Community (Teachers/School Board/ State Government)
Wants/ Needs

a. Integration and socialize successfully to avoid fights and other misunderstanding.
b. Move them on quickly due to waste of space and resources.
c. Want their ESL students to understand math, science and other subjects.

-School Board:
a. Financing
b. Pass standardize test ( money obtain due to results: leads to coddled learning: simplified and taught tricks to pass standardized test)
c. Affirmative Action and the reputation among other schools

-State Government:
a. Requires schools to meet the requirements of the school, percentile of passing.
b. No Child Left Behind: links every school's financing and its teachers' jobs to student performance on standardize test.

-English as a second language
-Different countries, nations, cultures, beliefs, traditions
-Education/ Learn
-Lack in self-esteem
-Graduate and be done with High School
ex. slow learners, stupid

JARGON: mainstream: students that english is their first language and are in high school.

School Level
-Varies depending on language, and education background from the countries the have immigrated from.
-Software knowledge: from novice to expert

After our research we think that one of the ways that we can have a bigger impact is through the mainstream students (online community based) as facilitators, through a peer to peer knowledge and understanding.

Research: ESOL (English for Speakers of Other Languages)Segregation in High School

The University of Arizona conducted a study in regards to the struggles that English learners face in public high school:
Among the UA teams's key finding:
85 % of teachers said that for English leaners, being segregated was harmful to their education.
-Given the four-hour block schedule daily (reading, writing, grammar, vocabulary and other areas) English learners were placed in a disadvantage for successfully completing the necessary coursework to graduate from high school or pursue higher education.
-ELD (English Language Development) : due to this schedule , students don't get the "core" academic training to aid in their graduation as a result of the implementation and the block classes make students feel more isolated.
-Stereotyping as "slow learners"and therefore they experience a decline in self-esteem.
-The goal is of many educators: is ..." want them to be socially accepted and socialize successfully, but also able to understand math, science and other subjects too."
-Among students who barely know one another. Cafeteria fights, tensions have been common in regards to this groups of students.
-Private Catholic school has ban all non-English speech within its walls.
-Denying the chance the to speak their native tongues.
-Being exposed to immigrant classmates is GOOD for American kids, pushing bilingualism.
-Kids should retain a cultural identity, they need to understand which customs they are adopting or avoiding.
-A factor for students to graduate according to a high school ESOL in a school in Fairfax , VA: some students graduate until they're older (20-21 years old in some cases, depending on the academic background and age arrival in the US)
Many Bilingual Education advocates further recommend that they whole school should be integrated to the extended possible so that resources are shared, that mainstream and bilingual teachers collaborate in a classroom.

Response to Community Reading

Sense Community according to McMillan & Chavis is "a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members' needs will be met through their commitment to be together."

As described in the reading they are 4 elements of sense of community:

1. Membership which has 5 attributes:

1. Boundaries: language, dress and ritual and outsiders or deviants may be held in lower regard, denounced or punished. 2. emotional safety: security, the willingness to reveal how one feels. 3.A sense of belonging and identification, 4. personal investment and a 5.common symbol system: essential in order to understand the community. Groups use symbols such as rituals, rites of passage, forms of speech and dress in order to indicate boundaries and who is not a member.

2. Influence:
In a community is bidirectional: members of a group must feel empowered to have influence over the what group does otherwise they wouldn't participate.

3. integration & fulfillment of needs

Needs are other more than survival needs but they also covered desired and valued.

4. shared emotional connection
-contact hypothesis: greater personal interaction, will become close.
-quality of interaction
-closure to events
-shared valent event hypothesis
-investment: the active role of the a member of a community, and the energy spent the community and therefore becomes more valuable.
-effect of honor and humiliation
-spiritual bond: concept of "soul"

These part was truly interesting is the summarization of the interaction of the communities through 2 formulas. The dynamics of the community, is interesting viewing this perspective that the author brings up to have a better understanding of any community:

Formula 1: shared emotional connection= contact + high-quality interaction
Formula 2: High-quality interaction = (events with successful closure - ambiguity) x (event valence x sharedness of the event) + amount of honor given to members - amount of humiliation.

Saturday, August 27, 2011

Response to Design Brand Identity Brand Forces & Process

Social media has set up the stage for faster accessibility and the goal for companies is to be remember. Being authentic is essential, since competition is fierce. Through the various outlets that provide social media and more exposure. Evidently a company or organization through time, their position is refined and therefore the creative team is challenge to redesign and create elements that represent the brand and what they stand for. In regards to the project, and in the rebranding of Wines by Jennifer I still need to preserve what the brand stands for and based on the information given to me by Terri tried to appeal to a younger audience which seems to their attempt considering that their location is not only historic but also unique in the informal environment for wine tasting events. Looking at the examples one that stood to me was the Saks Fifth Avenue designed by Michael Bierut, Pentagram, how the design from the classic to the after version reflects not just luxury but it gives the essence of the continuous change of fashion.


Process one can creates and makes decision through the various phases. The process is outlined as:
1. Conducting research: involves not only clarifying the vision, but checking the existing brands and also presenting.
2. Clarifying strategy: writing a brand brief and synthesize the research that was gather during phase 1.
3. Designing identity: visualize the future, explore applications and present the visual strategy.
4. Creating touchpoints: finalize the identity, develop look and feel, initiate trademark protection.
5. Managing assets: develop a launch strategy and plan.

In process is important to take into account the project management and the extent of the project, such as time, resources. The impact that the logo is something that can not be seen ahead of time, it can have success as well conventions might have an effect and make the new logo loose it's familiarity and it might not be as successful. Decisions need made in small groups, wrong decisions are common if decisions are made in large groups with too many decision makers or politics. Designing an identity crosses between intuitive and intentional.

The core interview questions found on page 103 are a set of questions that I feel that I can ask Wines by Jennifer staff to have a better insight in their beliefs and therefore be able to make a more successful identity.

Thursday, August 25, 2011

Taking a closer look at the Ivanhoe Community in Kansas City


Fundamental Information
Located in the heart of Kansas City, MO. Home to 7,816 people , 464 blocks. Is one of Kansas City's oldest neighborhood.

Schools are closed and kids have to go further away from home to the nearest school. Vacant buildings were people keep breaking in. High crime rates and there is a sense of despair and hopelessness, and people keep leaving this community. The nearest grocery store is 1.2 miles away.

To make Ivanhoe, cleaner, safer and motivate people to move back to this community. Promote urban farming, repair houses and make Ivanhoe a prosperous community.

Ivanhoe Neighborhood
Alan A. Young, member of the Ivanhoe community: "Don't feel safe!" the drug activity worries him.
Margaret May: " We need a way for other neighbors to keep a look out for others."

Programs with Success at Ivanhoe
-Entrepreneurial Program: to expand youth employment. In this program it was taught basic business, economic and financial concepts they will need to be quality employees and even business owners. Students were paid an hourly wage, for attending instructional classes.
-Youth Workforce Program: youth are hired to remove illegally dumped items and trash from the lots, trim trees, and remove weeds from fence lines. As a result more young people are staying off the streets and they doing productive stuff to help the community.
-Ivanhoe Neighborhood Watch: the eyes and ears of the neighborhood. Jessie Jefferson, a member of this post, in an interview mentioned that "...when people are on their porch is a sign that they are not afraid."
-Getting youth belong and giving them a sense of belonging and part of something.
-Telling neighbors events and what is happening in the block.
-Green Impact Zone: urban renewal, creating stronger community. Business and and improves health as well makes use of the empty lots. Great way for kids and youth to be involve and learn about farming.
-Grown in Ivanhoe: gives a sense of pride and product of the urban farming.
-Night Out: community event to stop crime.


What kind of media distribution methods have they attempt, which one is the fastest way to reach the whole community, or most part of them?
What kind of events to meet your neighbors has Ivanhoe created in the past, what was their success and what things can be improved?
What is the closest school?
How many community farms are available?
Where is the gathering place for neighbors?

Tuesday, August 23, 2011

Rebranding: Possibilities

1. Wines by Jennifer: A 1903 restored historic house located in the quaint, historical Parkville, Missouri. Each room represent the major wine regions from around the world: Spain and Portugal, Italy, France, Australia, New Zealand, Germany, Chile, Argentina and South Africa and the United States.

Their purpose is to make wine tasting memorable and to make you feel as if you were in the region. At the lower level , works of art contributed by the finest artist of the midwest can be enjoyed. The top floor occasionally they have live music event. Their staff is well knowledgeable about the various wines and they are able to give input to people that attend these wine tasting events.

Today, I was able to talk to Teri Szalay (part of the Wines by Jennifer staff), and I asked her :
what kind of audience is Wines by jennifer trying to appeal?

She said that through the years they have received people from various age groups. People between 20-60 year old. Their facility has been on great demand by a lot of women groups, especially for bachelorette parties and couples. They have been trying to incorporate more beer in their menu, so guys feel more comfortable if the choose not to drink wine. They are trying to appeal more young people and attract their audience to this unique destination.

2. Cellar Rat Merchants: Located in the crossroads, this smal wine boutique that offers weekly wine tastings. Today I visited, the location and is across Nara. Is not in sight, and kind of push aside. Their location is rather fancier with an excellent selection of wines and all their wine tastings are free, their major tasting occurs during first fridays. The audience or clients covers various demographics, and various age groups. Their common interested is to attract an audience that wants to learn about wines as well enjoy hanging out with a group of people while enjoying a glass of wine.

Monday, August 22, 2011

Response to Kids & Multimedia

In the video Kids Learn How To Navigate The Multi-media World, mentioned how an american young person spends a minimum of 6.5 hours on a form of screen, which clearly demonstrates the involvement that multi-media has on our lives. I agree with the statement George Lucas made, that there are certain skills and concepts like perspective and color that are not taught at school. I can recall not being taught any of that until I was in high school, but that was because it was a specialized magnet art high school. I think that as multimedia becomes more of a platform and affect the structure the way kids are taught. Certain skills as collaboration and problem solving-skills which are essential in a real life basis, and whom are being taught in schools as depicted on the video. In this video, movie making makes everyone be involved , which in a regular typical classroom some students fall of the radar and don't participate. Yet, based on the video it allows for various kids to be engaged in a motivating way. Communication, this topic shouldn't be isolated, we need communication and we communicate on a daily basis. I agree that this subject shouldn't be isolated , and it should some how be integrated in the other subject matters.

One thing to keep in mind, based on the videos that we saw and the readings is that aside from technology and its benefits in capturing the various interest of kids in an educating way. These various platforms, they can also be a distraction. I think that as a laptop becomes more usable in a classroom, it allows you to access other applications so they can be a distraction and might deviate from the subject being taught. Also spelling, we relied in automatic spell check which I believe that we all have victims and therefore certain grammar skills are weak. I remember that at the point that social network became popular and informal style of writing was being implemented by my peers, I remembers my teachers getting papers with "4" instead of "for".

Some of the impressions based on the videos watched is that since we are inevitable moving to a technological era where we relied on computer, tablets and other available new media. This media as described in the article Web 2.0 by Tim O' Reilly and John Battelle, the network as platform and as well as the videos watched the importance of social networking and creating a community of connected users. Programs, applications allow for an exchange of information as well as given a voice to user by allowing him to have input. Which in the article Web 2.o in a digital platform, is known as collective intelligences. An individual can share and the way certain applications are being constructed where is the users that share and have an involvement with specific tasks. It is interesting how links, have become in a way to keep track is almost like a vote. The user is able to leave a print, by the "information shadows". These information traces, are kind of scary because an image on the internet is never deleted is somewhere in virtual space. In the article and the video Henry Jenkins the accessibility that smart phones allows to have in which information is available to us in our pockets. In the article mentions how even sources like Twitter provides news which is good considering that people are constantly in social networking site loosing track of other events yet alerts and important informations is able like news, while users talk to their friends. With the mass information being uploaded and integrated in our lives, an important dilema that comes to my mind is the issue of trust. Which sites do you trust and which ones are trustworthy? Which has an effect in they way kids learn , because one person might say one thing and another person might say something differently.

The article The Seven Types of Intelligence by Professor Lamp and in one video it was brought up how kids were group in a classroom.The speaker from the video, brought up the questions that why kids were only grouped by age? Is interesting how Professor Lamp found these patterns and behavior which can be a way for kids to be paired in classrooms to help them strengthen those qualities. Is tricky though, because kids can have certain behaviors but if they are exposed to different areas, they might discovered other qualities that they might enjoy more for pleasure.