Sunday, September 27, 2009

Week 5 : Presentation Booklet

The end of the delineation projects has been compiled into a booklet (above pics) few example pages of the book. The emphasis of transparency and layers was very important throughout this project to reflect the depth and the projections of the letterforms. Layering and taking into account the spatial quality to reflect depth and dimension on a two-dimensional surface. Measurements for the environmental drawings, was the basic for scaling the whole building and fitting into a tabloid frame. Having consistent line weight throughout the pages made the book consistent.

The Letter F

  1. fur
  2. fabric
  3. facade
  4. face
  5. fair
  6. fairy
  7. fantasy
  8. fable
  9. fake
  10. fascism
  11. fall
  12. fame
  13. family
  14. framing
  15. fan
  16. fancy
  17. forum
  18. father
  19. fax
  20. faculty
  21. fashion
  22. feminine
  23. fedex
  24. federation
  25. fast
  26. feds
  27. ferrari
  28. fetus
  29. fettucini
  30. freight
  31. femur
  32. festival
  33. freckle
  34. field
  35. finger
  36. figure
  37. facebook
  38. fireworks
  39. film
  40. file
  41. filter
  42. fragrance
  43. fire
  44. fog
  45. fox
  46. fur
  47. fight
  48. fork
  49. flour
  50. fluorescent
  51. flash
  52. fluoride
  53. flute
  54. foam
  55. foot
  56. force
  57. ford
  58. form
  59. foil
  60. food
  61. flask
  62. fountain
  63. factory
  64. flower
  65. fruit
  66. fuchsia
  67. feather
  68. fit

  69. Word Groups:
    1. fur; fox
    2. fabric; fashion
    3. facade, face
    4. fairy, fantasy
    5. flower; fan
    5. family; father
    6. facebook; forum
    7.fettucini; food
    8. ferrari; fame
    9. fragrance; feminine
    10. fog; filter
    11. fascism; force
    12. flask;form
    13. fedex; fast
    14. festival; film
    15. fetus; finger
    16. fashion; feminine
    17. fluoride; foam
    18. feds; file
    19. film; fight
    20. fall (season); fur
    21. fuchsia, flower

Thursday, September 24, 2009

Project 2: Generative Line Investigation

In Visual Communication we are starting on the second project and we are working in partners . I 'm working with Keaton and the objective is to create line studies that communicate three variables:
1. Balance
2. Regularity
3. Randomness

These are some of our first studies:




Monday, September 21, 2009

Final Statement

My first book for Visual Communication is done; this project used disparate elements and turned into a cohesive nine-page book. The approach to dot compositions and type compositions, were different and similar. After “mindmapping” over the word “nature” I realized that I wanted to talk about the green movement, and it’s impact in our generation. I brainstormed terms that described the movement and it’s effects. After coming with a selective group of nine words, brainstorming turned into the sketching of compositions, which was essential in the process of this book. I wanted to keep in mind what was told in lectures, readings and critiques as a main source of things that I could implement in this book. The compositions started just like the warm-up, black dots with no images and yet the composition had to communicate the words. Thumbnails were made and then iterations, different designs for the same words. After the small group meeting, I realized the importance of communication how my personal of perception was viewed differently by other peers, more iterations where made so the word was more suitable described. The selection of images was crucial, I wanted to keep a cohesive color scheme and the image selection first started to be very literal and after the group discussions, lectures and readings it became clear the importance of collage and layering. I made my mind that my background should be made out of recycle paper to enhance the theme of my book and the use of color green. My selection of images became more conceptual and abstract, and a color scheme was to develop: green, black and white, diagram, yellow, brown and red, this technique added to the cohesiveness of the book.

The approach of the type composition in the Typography I class was very similar. The same words that we had picked out had to be used in the compositions of text the same size (6”x9”) requirement applied, instead of being a dot it was a typeface. Several compositions were made even though; it was harder because letters have edges than the round quality of the circles. Scaling is essential as well as within the dot compositions, to describe the word. Group discussions were arranged and in the same way as in Visual Communication. In the similar context, my description of the word communicated something different to my peers. More iteration was made until I felt that it was clearly convening the word that I was trying to communicate. During the process of the type compositions, the dot compositions were in my mind had an affect in my final type compositions. By picking the typeface Grotesk MT standard and bold, was a good contrast between is straight edges in comparison to the organic and curvilinear dot compositions.

This book works as a cohesive artifact, by the use of similar elements throughout the pages such as the similar color palette, shape, background and the treatment of each page; as well as the sane typeface throughout. I realized the importance of image selection and creating connection among dissonant images, will carry the overall theme of my book.

Throughout this project, I learned not change my thinking not so literal but using other images of examples that can mean the same thing and have the same effect. I learned the value of layout of text and how it could affect the meaning of a word. By doing this project by hand, made me realized the importance of craft. Even though we could have done this book purely in the computer, I learned about the process which I think is essential in a designer as a solve maker. I learned the importance of different design principles and its effect and how it could change the meaning of a word.
After perusing through my final book, as areas of improvement is craft. The ½” hole puncher that I used gave some circles with rough edges that were difficult to give a crisp round edge. Finding better images for some of my compositions. Using a better paper for my back covers, it kept getting dirty and picking any smudge or mark made on the surface.

Thursday, September 17, 2009

delineation of letterforms: my initials

Using digital methods, continuing the exploration of the pen tool and vectoring a rasterized letterform.

Tuesday, September 15, 2009

Reading Response Transparecy

In the reading from “Graphic Design the New Basics” By Ellen Lupton, draws the attention to Layers and Transparency. Layers allows for simultaneous overlapping and the different possibilities of a single design. Through this project, collage is really important in shaping meaning. Transparency allows a perception of different spatial locations, and allows building complexity and allowing layers to mix and merge together. In the development of this project these two techniques allow for the development of concept and complexity. The combination of images and type can impact the viewer positively or negative, my goal is to have type and image complement each other and hopefully express the pros and cons of the green movement. Currently. I am still developing the iterations of my text and some of my image compositions, and the selection of images have shown me the importance of creating relationships and connections throughout all the pages, which was also discussed in the last reading. Based on the lecture, serendipity can happen and make the composition more complex and interesting to the viewer, my goal is to have control over the compositions and make my explanation of the green movement as clear as possible. My objective is to keep in mind the readings, the lecture and the principles of design as I continue in the development of this project.

Sunday, September 13, 2009

delineation and scale

Using both traditional and digital methods: exploration of line quality and line weight, multi-drawings and drawing to scale, above are some examples of these studies.

Thursday, September 10, 2009

Project 1 Reading Response

In the reading “Type and Image” Meggs on pg. 94: Field of Tension. In this project a field of tension is created due to the arrangement that is being created along the edges of the 6”x9’ rectangle. The addition of imagery and it’s overlapping as mentioned in the text and its application to this project is to create a connection among dissonant images, which will carry an overall theme. In pages 19-29, draws the importance of images. Image transformation will be used in this project, to altered and create a new conceptual reality in this particular project is our words and the theme of our book. Many of the images that will be use for this project comes from other printed material; it is my role to see these pictures or imagery in a new way and to make conventional objects interesting. The use of cropping will be implemented, yet the advantage of using pattern and other shapes, will help this project rely on certain imagery as just pattern. “Principles of 2D Design” by Wucius Wong in its Chapter 9: Contrast. The importance of having contrast by comparing elements to each other, in this project is made by the relationship of small and big circles and their color, and their proximity to each other. Some of my compositions in this project, contrast of gravity by the stability and instability of the compositions, there are some deviations that add a sense of movement and becomes more dynamic. Space also has a role in this project by the frame that we are given it obliges to look at the negative space being created by the circles that are either overlapped or pushed against each other. “A Primer of Visual Literacy” on pages 110-127 there are several visual techniques in this selection that is being used in this project such as instability, asymmetry, symmetry, and some predictability yet the images will create more spontaneity. Repetition by not only the shape but is the cohesive force that throughout this project will hold the diverse composition together. These readings have broadened my understanding for the universal visual language.

Wednesday, September 9, 2009

Ideation and Progress for Book

My final 9 words have been modified to :
1. Evolve
2. Impact
3. Reduction
4. Overproduction
5. Protect
6. Consume
7. Replace
8. Influence
9. Unite

Still brainstorming on the title of my book.

Ideation lead to different interpretations of each word, these are some examples.

Monday, September 7, 2009

Final Word Selection and Title

Title: " It pays to be green"---Pros and Cons of the Green Movement

Final 9 words:

1. evolve
2. impact
3. reduction
4. overproduction
5. protect
6. consume
7. recycle
8. influence
9. union

Sunday, September 6, 2009

Anatomy of the letter "g"-Clarendon

Another study of the letter "g" of the font family Clarendon and it's anatomy.

Thursday, September 3, 2009

Green Movement: Theme and Words

Theme: Green Movement



2.over production










12. global warming








21. ignorance




Tuesday, September 1, 2009

Perfect "k"

My objective was to create a perfect presentation of the letter "k", which was ideal for me because is the first letter of my initial. The process involved in creating the "scaffolding" of the letter and painting it with black gouache.


Elvis Swift one of the contributing artist of "The Magazine of Contemporary Illustration" Vol. Four No. Two. In his design several design principles such as: symmetry , repetition and correspondence are evident. This design shows a face created by numbers around it. The face is on a central axis . Repetition of numbers around the face, creates an overall pattern of a circular shape, giving a sense of a face. Correspondence is also visible in this example , certain numbers such as 1, through out the "face" are similar and shape by it's loosely drawn quality of the numbers; making a relationship of correspondence.