These are the touchpoints for 405 Peak, it’s objective convey an essence of modernity and a fresh approach to the act of wine tasting. The identity will speak to a younger audience with a credible, modern, friendly and fun attitude.
The inclusion of the user such as in the business card and the coaster reference the friendly attitude and the casual environment. As well as the inclusion of the color orange to make the overall feel more energetic and fun. There still work needed to be done.