Saturday, August 28, 2010

F & S : Rhetorical Tropes

Source : (Graphis334 Sugimoto/Beruit/ S&SV/ Watanbe/ Piano/McLean/Odermatt&tiss Magazine Issue July/August 2001)

The example above reflects pun by the function of reflecting the admit one and is the entrance. The symbol of the ticket and it's shape as a symbol and the door all these symbols have similar meaning and they all reflect the action of entering. An the size of the ticket is exaggerated beyond is natural and proper dimensions to bring emphasis, because in reality the admit one ticket is not that size.

(Magazine Print : America's Graphic Design Magazine-September / October 2000)


In this example is making a comment about the Chinese government by splitting the image the top being Mao Zedong founder of the Communist Party in China and the bottom of the image is the mouth of a clown.Implying that the Chinese government is a joke and therefore creating contrast between the images to draw emphasis and bring to front the viewpoint of the government. Is also a metaphor as mentioned in the reading Megg's Type and Image reading that a metaphor is design to create two levels of understanding and points out the resemblance between the two ideas so the body of work as a whole reflects the view point of the Chinese government.

Through a systematic approach graphic designers use words, pictures, signs and colors as devices to persuade the audience. With these examples I was able to see the power that these tropes work and covey thoughts, ideas and evoke feelings between people. -Megg's


  1. This comment has been removed by the author.

  2. Correct identification of pun and hyperbole in the first example. Great example to show antithesis in the the second one. However, it is not metaphor because both signs appear (metaphor must replace one sign with another). I'd have to read the book, but I'm assuming irony is also employed since this is a book of essays about China.