Tuesday, August 23, 2011

Rebranding: Possibilities

1. Wines by Jennifer: A 1903 restored historic house located in the quaint, historical Parkville, Missouri. Each room represent the major wine regions from around the world: Spain and Portugal, Italy, France, Australia, New Zealand, Germany, Chile, Argentina and South Africa and the United States.

Their purpose is to make wine tasting memorable and to make you feel as if you were in the region. At the lower level , works of art contributed by the finest artist of the midwest can be enjoyed. The top floor occasionally they have live music event. Their staff is well knowledgeable about the various wines and they are able to give input to people that attend these wine tasting events.

Today, I was able to talk to Teri Szalay (part of the Wines by Jennifer staff), and I asked her :
what kind of audience is Wines by jennifer trying to appeal?

She said that through the years they have received people from various age groups. People between 20-60 year old. Their facility has been on great demand by a lot of women groups, especially for bachelorette parties and couples. They have been trying to incorporate more beer in their menu, so guys feel more comfortable if the choose not to drink wine. They are trying to appeal more young people and attract their audience to this unique destination.

2. Cellar Rat Merchants: Located in the crossroads, this smal wine boutique that offers weekly wine tastings. Today I visited, the location and is across Nara. Is not in sight, and kind of push aside. Their location is rather fancier with an excellent selection of wines and all their wine tastings are free, their major tasting occurs during first fridays. The audience or clients covers various demographics, and various age groups. Their common interested is to attract an audience that wants to learn about wines as well enjoy hanging out with a group of people while enjoying a glass of wine.

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