I been working very closely with Kelsey and Joseph to promote atypeical to the freshman. I been working on the big poster and I also explored various iterations in regards to various type lock ups. I been also working closely with Vi since she developed the postcard, our goal is to create a consistent identity that reflects through all the medias. In comparison to the postcard is more informal, considering that our audience is the KCAI freshman. I took the KCAI out and wrote (43rd street and oak) to indicate the location. Based on last class critique i worked on hierarchy and tried to reflect more of the type in the imagery used in the back.