then I saw it again while I was looking through Typography served:
Even the typogami which is a typeface developed for motion and the folding of paper had the same trend of the removal of the counters. This example reflects another quality how typographers are using motion and using it as a way to expand their experiment in more than one channel.
Marian Banjes made the one above she is using transparency and layering which seems to be a common trend.
Even in packing as seen in this example: