Tuesday, September 28, 2010

The Typeface: Bauer Bodoni and Akzidenz Grotesk

Developing a mailable persuading the viewer two use contrasting typefaces. In my mailable I'm using Bauer Bodoni and Akzidenz Grotesk . Having these contrasting typeface Bodoni being a Modern typeface which it's characteristics of being on a strong vertical axis, fine hairlines, high contrast between thick and thins, sharp lines, flat serifs without brackets. In comparison to the grotesque Akzidenz Grotesk which are similar in the transition between the thick and thin strokes which Bauer Bodoni shares. Akzidenx Grotesk is a san serif and has uniform, upright, low contrast.

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