Sunday, October 31, 2010

Summations and Pontifications

Based on the lecture in which the various models of communications that were described like Shannon / Weaver Model , Berlo Model and Emmert/ Donaghy Model they all describe how information gets from one source to another and the process in between the deliverance of a message . As mentioned in the Reading from Theory to Practice in regards to the Shannon and Weaver that they developed this schematic to reflect how the to compress and send as much of information down a channel without loosing the essential parts without the meaning being changed.

Shannon/ Weaver Model :

Source : person or sender

Transmitter : encodes the message , so it can be transmitted

Channel: the method or medium being used for the message to be transmitted

Noise: process of transmitting in which the message gets lost, change or alter. Anything that gets added to the signal and in between sender and the receiver.

Receiver: reconverted and decoded

Destination: the final destination

This modes lacks as seen in the video and in the reading the mention of feedback, which is essential in knowing wether the effectiveness of the message being send. In the lecture it was mentioned the lack of this model in having environmental context taking in consideration cultural, skills, knowledge between the sender and the receiver.

A Communications Primer by Ray & Charles Eames:

they discussed the Claude Shannon's diagram in which they described noise as being an outsider force that affects the transmitted signal, is unpredictable and undesirable way that affects the communication.
In order to combat redundancy , the following methods were suggested:

1. Increased the power of the transmitter
2. Duplicate the message

This video also talked about the importance of experience and the role it plays, because the emotions of the receiver are important to know his interest but also even if the message is not clearly received through experience the receiver can understand it. A symbol or an abstract idea. Communication can be anonymous or personal, it depends on the individuals and their constant attitude.

Berlo Model

In the lecture the Berlo model and in the reading Berlo's Model of Communication

Source : or the sender for the message to be effective the sender and the receiver need to have the same communication skills, knowledge, social system, culture and attitudes. In the reading there was an emphasis on attitudes and knowledge because by knowing these two things from the receiver so the interest of the receiver are taken into account and the fastest way for them to obtain the message.

Message: code, content and treatment in which is the structure of this message and its hierarchy or structure.

Channel : what is used to carry out the message

Receiver: the source and the receiver need to take into account the knowledge level, socio-cultural level in which age , authority roles, social positions and cultural differences will affect the message. Attitudes the receiver's attitude about the subject matter and the attitude from the source to the receiver.

Emmert/ Donaghy Model

They are two communicators from a to b. In takes into account the environmental context and feedback which is the response of the receiver to the source.

The main concept of all the models is to prevent the message from being change or add to it. Is also important to know the target audience in order to have the best communication. The reading and the video mentioned how the english language is very redundant.

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